Scandic, Thon Hotels, Radisson, Best Western, Park Inn, Strawberry… Norlandia Hotel Group (NHG) operates hotels under some of the most recognised brands in the Nordic hospitality market. Since 2012, the group has relied on Wifirst to deliver a reliable, high-quality WiFi experience to guests across its portfolio.
The challenge: offering a consistent connectivity experience across more than 30 hotels, while meeting the standards of multiple international brands, each with its own expectations for the guest journey.
The project at a glance:
2012 start of the partnership
30+ hotels connected
6 hotel brands
14 years of trusted partnership
// THE CHALLENGE: ONE GROUP, MANY BRANDS
WiFi as part of the guest experience
For today's hotel guests, WiFi is no longer an amenity. It is an expectation, as essential as a comfortable bed or a hot shower. Business travellers need to work from their room, families stream in the evening, and conference attendees expect to stay connected throughout the day.
For a multi-brand operator like NHG, the difficulty is twofold: every hotel must meet the standards of its brand, while the group needs a single, reliable partner capable of managing connectivity across the entire portfolio.
// THE SOLUTION: A MANAGED WIFI SERVICE ACROSS THE PORTFOLIO
A single partner for every hotel
Wifirst provides NHG with a fully managed WiFi service, deployed in more than 30 hotels. From design and installation to monitoring and support, Wifirst takes care of the network so that hotel teams can focus on what they do best: welcoming guests.
This approach gives the group a consistent level of service across all its properties, whatever the brand, the size of the hotel or its location.
A network that evolves with the group
Over the years, the network has grown alongside NHG: new hotels joining the portfolio, rising bandwidth needs, new devices and new guest habits. The service has been continuously adapted to keep pace with these changes, without disrupting daily hotel operations.
// A PARTNERSHIP BUILT ON TRUST
Over a decade of collaboration
Started in 2012 with The Cloud Network, now part of Wifirst, the relationship with NHG is one of the longest-standing partnerships in the Nordic portfolio. It illustrates what matters most in hospitality connectivity: reliability over time, local expertise and a partner that grows with its customer.
Today, NHG benefits from the combination of a Nordic team that knows its hotels and the engineering, network core and operational capabilities of a European operator.
