Wifirst, leader in managed WiFi in the Hospitality & Residences markets, and Otrum, specialist in TV management software for the hotel industry, join forces to offer an all-in-one connected TV solution for hoteliers. The solution includes dynamic management of the TV interface, Chromecast and access to content such as movies, TV channels and real-time news feeds. The complementary expertise of Wifirst and Otrum makes it possible to offer a cutting-edge connected solution, and facilitates WiFi / TV integration during deployment for hoteliers.
Stein Surlien, CEO of Otrum & Marc Taieb, President of Wifirst
Wifirst connects TVs to smartphones
This partnership enables Wifirst to strengthen its range of connected solutions for hoteliers (WiFi, Fiber, Chromecast, IPTV) by offering a TV and Chromecast package, while remaining the one-stop shop for hoteliers. Wifirst uses Otrum's TV interface to facilitate integration of its Stream & Cast solution. The interface displays the guest's personal WiFi code, enabling them to use the Chromecast service once connected to their room's network. The interface is compatible with all major TV manufacturers. What's more, Otrum's interface offers remote TV management (remote reboot, usage statistics, on-screen advertising, etc.).
Otrum's software solutions are used by major hotel chains and independent hotels including Marriott and Radisson Hotel Group. These solid references and our shared commitment to quality were decisive factors in our choice of this partnership. We share Otrum's ambition to support hotels in their digital transformation over the long term. Ultimately, we will increase the satisfaction of hotel guests, and therefore of our hotel customers, by offering a seductive and innovative connected experience. Etienne Detrie, Wifirst Marketing Director
Otrum strengthens its presence in the French market
Otrum, present in over 160,000 hotel rooms in Europe, the Middle East, Africa and Asia through a network of strategic partners, is strengthening its presence in France with a first major project won by Wifirst. Otrum will support Wifirst in the deployment of 15,000 TVs & Chromecasts for the Appart'City Group, which manages over 100 apartment hotels in France, Belgium and soon Switzerland.
France represents interesting growth potential for our company. We're proud to be working with Wifirst, whose expertise is no longer in question. We strongly believe in this solid partnership, which brings together experts around a high-performance integrated solution. In an ultra-connected world, our turnkey solution facilitates technological integration and simplifies the lives of hoteliers, who are under ever-increasing pressure. The Appart'City project is the first concrete result of our partnership with Wifirst. Other projects have already been identified, and our teams are highly motivated by the idea of bringing them to fruition.
Stein Surlien, CEO of Otrum
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