Here's a look at how Wifirst rose to the challenge of creating a premium, personalized TV experience for an exceptional establishment.
Located in the heart of the British capital, the hotel complex housing the Taj London and St James Court is a veritable institution. This exceptional location welcomes an international clientele accustomed to the highest standards of luxury hotels. To guarantee a customer experience worthy of its prestige, the establishment called on Wifirst to modernize and manage its in-room TV service.
The project in brief:
This large-scale project was an opportunity for Wifirst to demonstrate its ability to adapt to the most specific requests, by designing a premium, tailor-made TV portal solution that meets the demanding requirements of a palace.
The challenge: two identities, zero disconnects and absolute demands
Working in an establishment of the Taj London's standing involves meeting several major operational and technical challenges:
- Two hotels, two distinct worlds: the site brings together two establishments with complementary positioning (the Taj and the St James). It was therefore not a question of duplicating a solution, but of designing two distinct TV portals capable of perfectly reflecting the brand identity and standards of each hotel.
- Invisible deployment for guests: the project had to be carried out on a fleet of 300 TV sets, while retaining the existing screens and never closing the hotel. Continuity of service for guests staying on site was an absolute priority.
- Strong design expectations: hotel management had an extremely precise vision of the digital experience they wanted to offer. While an initial mock-up based on their previous interface was proposed to ensure the transition, the establishment quickly expressed the need to go further with a unique and exclusive design.
The solution: the combination of Wifirst project management and Airwave design
Faced with this need for extreme customization, Wifirst activated its ecosystem of partners to offer a tailor-made solution. We called on the expertise of Airwave, the expert design studio behind the Uniguest platform, to carry out an in-depth needs analysis.
By centralizing all exchanges and joint meetings, we remained the customer's privileged interlocutor, guaranteeing fluid communication and rigorous follow-up. This organization enabled the Airwave teams to concentrate on their core business: the creation of an exclusive graphic interface, based on the expectations of the Taj London and the St James.
Thanks to this synergy between Wifirst and Airwave, the complete realization of the two tailor-made portals was completed in a record time of just two weeks.
The result: a premium, long-lasting TV experience
Today, guests staying in the resort's 300 rooms and suites discover an elegant, modern and totally immersive interface as soon as they switch on their TV:
This project demonstrates that, when faced with highly specific requirements, Wifirst has the flexibility and partnerships needed to deliver a top-of-the-range service. What's more, beyond successful integration, Wifirst remains the global service provider. We guarantee the support, maintenance and ongoing operation of these portals, offering peace of mind to the hotelier.
