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In order to offer an even more complete package and meet the new needs of B2B customers, hoteliers are gradually moving towards new business models. With the main challenge being the remote aspects needed for work and conferences, quality and security of the network will define the success of hoteliers. As so, technological expertise has become an essential component for an accomplished diversification model.
While life with Covid-19 imposed new practices on all professionals, some hoteliers are coping with their new reality and offering more and more solutions for remote working and corporate events. 24% of people in the UK are working from home full time as the ONS reported back in October. With this increase comes the need for innovation as not everyone has an efficient and productive environment to work from home. Thankfully, the hospitality industry in the UK has adapted their offering to give customers safe alternatives for remote working.
Here are some examples:
This type of initiative inevitably generates significant WiFi needs with a very precisely designed and secure Internet access. But it is also a real way for hoteliers to diversify, by offering different packages beyond their core business.
It is clear that new technologies are the big winners in our new health reality. Between confinement and de-confinement, employees need to reconnect, both in-person and virtually, to develop new strategies. Luxury hotel brand Belmond has launched a series of virtual programs on Belmond IGTV, titled Belmond Invitations, designed to bring their signature high-end experiences to the armchair traveler. The performances are curated in collaboration with some of the hotels' ambassadors who specialise in niche cultural activities.
Of course, health protocols have been tightened and videoconferencing is an integral part of the 2021 conference. For example, the St Ermin's Hotel in London has partnered up with Showcase, an events production company, and installed a Live Studio in one of their meeting spaces that offers a green screen backdrop for any company to host a safe and personalised virtual or hybrid event. St Ermin’s offers the entire package, meaning: they host, stream, and deliver the event.
Accor has also just announced ALL CONNECT, a new concept of hybrid meetings. This new offer will allow companies and organisers to plan physical meetings at the hotel, while ensuring remote interaction with multiple participants. These meetings will be held on the Microsoft Teams platform, to which participants will be able to connect and interact remotely.
Under these conditions, collaboration, open-mindedness and creativity can be fully promoted through the practice of remote working. One thing is certain, whether it concerns conferences or remote working spaces, WiFi remains an absolutely essential element and must live up to expectations in order to successfully expand these new professional practices.
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