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When the second lockdown was announced, a friend sent me the following drawing on Whatsapp. I already knew of a number of diversions of the Maslow pyramid which place WiFi at the level of physiological needs. Here, we talk about the Internet and “everything else” as if everything else was trivial. Caricatural of course, even if life with Covid-19 has revealed the essential role of WiFi in our daily lives. I still wonder if this perception of the Internet “first” is simply linked to the impacts of the crisis on our personal and professional life in 2020 or if it is for the long term? In both cases, B2B internet service providers clearly have a role to play.
Since the health crisis brought about the shutdown of entire sectors of the economy, some digital companies have nevertheless seen their stock market prices explode in 2020... Until November 9th, the day they announced the first Covid-19 vaccine was approved. As if the companies' model was based only on containment measures across the world!
Evolution of the Zoom stock market price December 2019 - December 2020
If the announcement effect has impacted their stock prices, these companies still remain the big winners of 2020: because their valuations have largely exceeded their real profits and especially because if social distancing and containment measures have accelerated their growth, they are still part of a long-term trend: the profound transformation of the use of the internet and the generalisation of all things digital. Overview of the annual growth of certain stocks between December 9, 2019 and December 9, 2020:
Indeed, these companies both B2B and B2C offer services that depend on the internet. But not just any internet. An internet that really works, everywhere, all the time.
“Digital transformation” is a term that has been democratised for several years now, but it must be recognised that the containment measures linked to the health crisis have been a spectacular accelerator of digitisation. The global SaaS market is booming, there are no longer any innovations and applications hosted in the cloud that allow entertainment but above all to better communicate, collaborate and of course gain in productivity.
It's hard to say otherwise. But right now I prefer to talk about responsibility rather than opportunity. That of ensuring the best possible connectivity for our customers, that of helping companies in our own way in this very difficult context, that of building a technical base that will be able to accommodate the digital uses of today and tomorrow.
A fairly noticeable turning point is underway. The companies that reach out to us no longer just ask for information about our services but "for help", which reflects the essential nature of our activity.
If we look back at our responsibility as a B2B operator in 2020, the sectoral variety of our customers means that we have had to adapt to very different situations:
A journalist recently asked me why all these professionals call on Wifirst, it seemed more natural to him to contact the historical operators such as BT or Virgin Media - who know how to do everything.
Because they are generalists and we are specialists. WiFi is a discipline that requires support from a specialist. How does this translate into practice?
Unlike some things in this world, working with a specialist doesn’t have to be expensive! Wifirst's organisational structure allows us to be systematically more competitive than generalist operators while responding to our customers' issues with highly innovative and tailor-made solutions!
A leader in innovative WiFi and Fibre connectivity solutions since 2002, Wifirst is trusted by thousands of customers across Europe to provide high-quality, robust networks.