When Wifirst imagines the connected room of the future...

Sarah Battoue
Mar 20, 2020 10:01:06 AM

Wifirst partners with Panasonic to showcase the advanced “Secure Room Area Network” for Hospitality in the BlackFire Innovation, a co-innovation building designed by Caesars Entertainment and the University of Nevada, Las Vegas (UNLV).

Black Fire Innovation, Designing the future of hospitality 

Opened beginning of 2020 and located in Las Vegas, the Black Fire Innovation purpose is to drive the future of Hospitality, Gaming and Entertainment featuring the best of technology in a replica resort, with software development spaces and business acceleration activities. 

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Part of this mission to help accelerate product development life cycles of emerging technologies, Black Fire Innovation partners with the leading technology companies including Panasonic, who invited Wifirst to showcase its “secured Room Area Network” solution with their professional display in the Hospitality showroom during four years.

Connecting the hospitality room of the future

Traditional Hospitality Wi-Fi is based on an open network with captive portal authentication. The challenge presented by an open network is that it provides malicious users with easy access to illegally obtain data from other devices connected to the network. And this causes further challenges and complexities when introducing any form of IoT device into the mix.


Wifirst breaks through this boundary by providing a true home-from-home Wi-Fi experience called Secure Room Area Network. Secure RAN allows guests to easily and securely interact with IoT devices found in their hotel room, and other authorized devices such as a family member in a safe and secure way thanks to WPA2/3 encryption.

In fact, Wifirst’s continuous investments in WiFi technology allow to make it the robust and efficient technical base capable of providing the multitude of digital services expected by hotels customers, with a fluid user journey accessible to all. 

At Black Fire InnovationTM, Wifirst and Panasonic go further, showcasing the guest room of a near future, equipped with a scalable and customizable content platform, based on Apple Home kit solution, that delivers an always more engaging, interactive and immersive end-user experience.

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Example of use for a smooth and secure journey 

It is 12:30 pm, you check in remotely via the smartphone app of your hotel, you have direct access to the IoT ecosystem of your room and can adjust the accessories connected remotely, in particular the heating or air conditioning. As soon as you get into your room, you can take advantage of its accessories directly via the Home application of your Apple terminal without any additional connection step: HomePod, WiFi speaker or TV compatible with AirPlay2 or ChromeCast. And you simply stream the content of your choice on the TV in your room.

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