As the leading European hotel group, Accor embodies augmented hospitality worldwide. [cite_start]For over 12 years, Wifirst has supported this ambition as a strategic technology partner[cite: 38]. [cite_start]Listed by the Astore procurement hub, Wifirst is now deploying the standards of tomorrow (WiFi 6/7, Fiber, Unified Network) for nearly 1,000 hotels in Europe[cite: 66, 92].
// 12 YEARS OF HISTORY: RENEWED TRUST
From a French tender to European leadership
Our shared history began in 2013 with the equipping of 250 hotels (Mercure, Novotel, Pullman). What started as a national contract has become a major European alliance.
Today, Wifirst's presence within the Accor portfolio is massive:
- European Coverage: Wifirst operates in 9 countries (France, UK, Benelux, DACH, Spain, Italy...).
- Industrial Volume: Over 983 equipped hotels, representing more than 113,000 connected rooms.
- Market Share: Wifirst now equips over 34% of the Accor hotel portfolio in Europe.
// ASTORE 2025: THE LISTING OF THE FUTURE
WiFi 7: The new standard in hospitality
Accor never stops innovating for its franchisees. As part of the Astore 2025 listings, Wifirst was selected to deploy breakthrough technologies: WiFi 7.
These new standards allow us to meet the explosion in data consumption (nearly 100 GB consumed each month per room on average) and guarantee a seamless experience for 4K streaming and nomadic usage.
// INFRASTRUCTURE: THE CONNECTIVITY "ONE-STOP-SHOP"
Fiber, VoIP, TV: A comprehensive multiservice offer
To simplify the lives of franchisees and owners (Invest), Wifirst proposes a one-stop-shop approach listed by Astore. We are not just a WiFi operator:
- Fiber Optic (FTTO): 55% of our Accor clients are connected via dedicated Wifirst fiber to guarantee throughput.
- Telephony (VoIP): A cloud-native telephony solution to modernize aging PABX systems.
- IPTV & Chromecast: Listed entertainment solutions to offer a "just like home" experience.
- Unified Network: A single physical infrastructure to connect both the client (Guest) and business services (Staff, CCTV, Digital Signage).
// FLEXIBLE ECONOMIC MODELS
Adapting to owners' needs
Because every hotel has its own financial reality, Wifirst offers various acquisition models via the Astore listing:
- Full OPEX: An "all-inclusive" solution (hardware, supervision, maintenance) spread over 36, 48, or 60 months to preserve cash flow.
- CAPEX: A cash purchase option for hardware for those who prefer capital investment.
"With the deployment of the Wifirst solution, AccorHotels is in a position to provide its customers with a quality service that is comprehensive and easy to use."
Sébastien Bazin
CEO Accor
