htophotels htophotels, a well-known Spanish family-owned hotel chain with 50 years of experience, lives by their motto: "happiness included". With 16 hotels spread across the Costa Brava, Costa Dorada and Costa de Barcelona, they specialise in all-inclusive holidays, creating unforgettable experiences for their guests. However, as their resorts expanded and technology evolved, they faced a crucial challenge: ensuring seamless WiFi coverage across their extensive properties. Customers increasingly expected reliable connectivity, and htophotels sought to centralise its digital services with a single trusted provider.
The Wifirst solution
Aware of htophotels' commitment to customer satisfaction, Wifirst offered a comprehensive "WiFi as a Service" model. This solution includes everything from initial coverage studies to 24/7 multilingual maintenance, all managed through a single point of contact, beyond the simple installation of access points.
View of the Wifirst Center: a tool offering proactive monitoring, preventive maintenance, and incident support
Wifirst designed a modular and future-proof WiFi network, which will allow htophotels to easily integrate advanced services such as Room Area Network, Chromecast and streaming, adapting to their current and future needs.
Peak season deployment: Minimising disruption for maximum efficiency
Planning was key to success. Understanding the critical importance of uninterrupted service, especially during peak tourist seasons, Wifirst meticulously crafted a phased roll-out plan. This strategic approach ensured that the implementation of the new WiFi 6 networks across all hotels caused minimal disruption to both business operations and, more importantly, to the valued guest experience. The roll-out during peak season was challenging, but Wifirst's operational approach ensured a smooth transition.
Results: Increased guest satisfaction and increased bookings
The initial results, visible even during the summer of 2023, were incredibly positive. With 100% Wifirst coverage and high-speed WiFi 6, guest satisfaction soared, directly contributing to a marked increase in bookings. htophotels now has complete control and visibility over their networks, allowing them to better manage costs and ensure network quality. This new digital infrastructure also laid the groundwork for future innovations, with ongoing discussions on the integration of new services across the network.
A successful partnership for the digital future
The strategic collaboration between htophotels and Wifirst is a clear example of how to turn operational challenges into opportunities for growth and significant improvement in customer satisfaction.
Breakdown of WiFi usage over the past 6 months
The unified, high-performance and scalable WiFi solution that Wifirst provided not only met htophotels' immediate needs, but also set them up for continued success in an increasingly connected world. The increase in htophotels' service rating on Booking in relation to WiFi means that the initial goal of the project has been achieved: that technology serves to increase customer satisfaction, not the other way around.
"The digitisation of our hotels was a decision that HTOP was very clear about. Today's hotel guests are more connected than ever, even those who come to relax and unwind. We are delighted to grow the brand together with the Wifirst team in Spain. The project management has been easy and the communication with the Wifirst team has been very professional.”
Roberto Ballesteros
IT Director, htophotels
